Overview
Inflerra is an AI-powered platform built to support both creators and brands equally—helping each side find partnerships that genuinely align with their goals, values, and audiences.
As a founding designer, I’m leading the end-to-end product experience for an early-stage startup focused on creating more intentional, transparent, and mutually beneficial collaborations.
Role
Co-Founder, Lead UX/UI Designer
Timeline
December 2024 - Present
Tools
Figma, Figma AI/ Make, Adobe Creative Suite, Claude/ Claude Code, Notion, Trello
The Problem
Influencer marketing is often inefficient and misaligned.
Brands struggle to find creators who truly match their audience, voice, and campaign goals. At the same time, creators spend a lot of time applying to partnerships that don’t reflect their values, interests, or long term direction.
Discovery today is manual, noisy, and optimized for quantity, not fit.
The Vision
Inflerra uses AI-driven matching to connect brands and creators based on meaningful signals such as audience alignment, content style, pricing, brand values, and campaign goals.
The platform is designed to work both ways:
Helping brands discover creators who are a true fit
Helping creators find brands they actually want to work with
Our goal is to replace transactional partnerships with high-quality, aligned collaborations on both sides.
Creator Experience
Create personalized creator profile
Click Match and put AI to work
Negotiate and deliver
Get paid and grow
Brand Experience
New account, new campaigns
Click Match and send offers
Solidify the deal
Results and payment
My Role
As the Founding UX/UI Designer, I’m responsible for shaping the product experience for two distinct user groups, ensuring clarity, trust, and balance across the platform.
My work includes:
Defining end-to-end flows for creators and brands
Designing the desktop-first web experience
Establishing the early design system and visual language
Collaborating closely with our founders, engineers and PMs on AI-assisted UX patterns
Translating complex matching logic into clear, intuitive interfaces
A key focus of my role is designing our AI-powered experience to feel transparent, human, and empowering. Not opaque or one-sided.
Current State
Inflerra is currently in private beta and actively evolving. Due to our current stage, detailed workflows and logic are not publicly shared yet.
This page reflects the product vision, UX approach, and design leadership behind our work.
Please feel free to contact me to learn more about what our team is working on here!
In the Meantime …
I’m happy to walk through our product vision and design decisions through a chat!